undercover marketing

student, typing, keyboard @ Pixabay

A while back, I started to notice a trend regarding marketing and advertising. There are many different types of marketing campaigns and the general consensus is that they are ineffective, costly, and ineffective in generating the results they promise.

We can agree that some things are ineffective. Take for example viral marketing or spam email campaigns. I’ve had more than one person say that an email marketing campaign was just an ineffective way to get people to buy a product or service. I think that’s not necessarily true. A viral campaign can go viral, which means more people will start to see it, and if they see that it’s good, they will probably spread it.

Now, the problem with most viral marketing campaigns is that the money spent is usually not worth the results. Even if you get 10,000 people to agree to buy your product or service, you will only sell 5,000 of them. Although, with a viral campaign, the amount of people that see your product or service may far exceed your target market.

The problem with viral marketing campaigns is that they usually have no real value for the users. They are just a way to get people talking about your product or service in the hopes that they will pay for it, just like a friend of a friend will send you money to buy a movie ticket.

The problem with viral marketing campaigns is that you cannot really tell if your product or service is truly useful or not without asking your target audience. If your product or service doesn’t do what you claim it does, it will only be effective for a limited amount of people.

The problem with viral marketing is that the only people who really care are the marketers, who get to play with you and see how effective they can be. They are the ones who are most likely to get the most money out of you. It’s important to realize that this is a problem because the viral campaigns we do have are very effective! And they only work for a certain type of person. For example, one of our most popular viral campaigns recently involved a guy who was a software professional.

A software professional is an interesting case because its so rare these days that a person with a degree in software engineering can actually be successful. The problem is that a lot of people who have those degrees are not actually good programmers. The average programmer is a very technically-oriented individual who uses his degree to get a job with a company that has a very large and technical staff. What they lack in technical ability, they make up for in enthusiasm.

A lot of programmers get into sales. Whether they do it full-time, or to the side, or part-time, they are constantly on the lookout for a market opportunity. And the best way to get into a market is to pretend to be someone who’s not. So when you’re writing software, you can pretend to be someone who doesn’t know anything about what the company is doing, or who’s not interested in the company’s product.

I know a lot of people that do this. Most of the time the sales staff are very enthusiastic (even though they may believe theyre not interested), and most of the time they arent. People who pretend to be sales people are usually the very best at pretending to be anything. In the past Ive heard of people who pretend to be doctors, or lawyers, or doctors. And those are the people who can most successfully fake their way through the sales process.

I think it’s pretty obvious that people are not interested in your company’s products. Why would you buy something if you weren’t interested? The reason is because there just aren’t enough customers out there to buy what you sell. Sure, not everyone that goes to a business is going to be interested, but the vast majority of people that go to a business don’t end up buying anything from that store.


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