We often think of marketing as being the part of a company that’s responsible for the company’s products, but the truth is marketing is a whole lot bigger than that. I’m not talking about the “what we do” part of marketing either. I’m talking about the part of marketing that’s about the people who go to work everyday in order to make the world a better place.
The largest part of marketing is the advertising part. Ads are all around us and we are inundated with them in every form a person can be exposed to. In the last few years I have seen huge billboards, TV ads, print ads, radio ads, social media ads, and even billboard advertisements that are more than three times the size of the next thing I have seen in my life.
We’ve all been exposed to ads in some form or another, but I believe there is an important distinction between “advertising” and “marketing.” Advertising and marketing are two different things. Advertising is the process of designing and creating a brand image. Marketing is the process of selling a product or service.
Advertising uses a lot more than just the word of mouth or social media to get around the difficulty of finding your audience. It also uses a lot of subtle, powerful forms of advertising like television, print, radio, websites, billboards, etc. If youve ever watched a commercial, seen a TV ad, or even listened to a radio ad, you have seen an advertisement. It is the process of getting your message out to your viewers and potential audience using more than just spoken words.
Marketing is all about finding your audience. It is about getting your message out to the people who are most likely to understand it. If you can figure out who your audience is, then you can figure out exactly what message to write and how to say it in a way that they will want to buy your product. This is essentially the same process that marketing companies use in finding their potential customers.
A great example of how marketing is used in the real world is the famous ‘penguin trial’. The marketing technique is to use the trial as an example of how the real world works. If your message is something like ‘if you can’t beat ’em, join ’em’ then the marketing approach is to create a website, create a business card, and put the message on it.
We have seen this happen many times with companies in the online world, and the marketing team is usually given the task to market their product through the website and social media. The real thing is to go out there and convince the consumer that they are going to be a customer for life.
Yes, marketing is a powerful thing. I recently had a business card made up by a company called Trailblazers Marketing, because they gave me a business card that said, “You are going to join us on our journey to get rich. We are going to take you from nothing to creating a business that will give you a roof over your head and a little taste of what life has to offer.
Well said! When I think of marketing, I think of a few things. One is a company that I can call up and ask for money for my company’s products. Another is a company that I can call up and ask for information about something I want to buy or someone to do something for me. Another is a company that I can call up and tell them my opinion about something. Last, I think of a company that I can call up and say that I like.
Well, I like Trailblazers Marketing. I like Trailblazers Marketing, I like Trailblazers Marketing, I like Trailblazers Marketing, I like Trailblazers Marketing, I like Trailblazers Marketing, I like Trailblazers Marketing, I like Trailblazers Marketing, I like Trailblazers Marketing.