In one of my previous videos, I discussed my personal philosophies on selling our home for the best price that we could. I mentioned that I am a straight line person. That’s because I am really good at selling homes that I have no interest in selling. I have sold my first home and lived in it for over a year. I knew that I would be there for another few years, but I never once entertained the thought of selling and moving.
To sell, you need to be honest about how great of a house it is. I know this because I sold my first home and lived in it for a year before selling it again and going to live in it for a few years more. This time, I was on the fence because I wasn’t sure of the home’s value. And I finally sold it at a price I liked because it was much closer to my budget.
I sold my first house and moved to a city and lived there for two years before I sold it and moved back to the country. This time I was in a town and sold it again and moved to a new city. I am still in the city that I bought it in and live in it for the time being. The only reason I moved back to the country was to change my income because there is now no income.
Straight line marketing is the process of selling a home for a better price than you think it is worth. If you’ve been involved in home sales for any length of time, you probably know the drill. And when the deal is finalized, everyone knows what to expect: the seller will offer a better price, the buyer will offer a better price, and the lender will offer a better price.
Right now, straight line marketing doesn’t exist as a viable option. There is only one company that does it, and they’re owned by the same people who own the mortgage lenders. But they don’t make any money off of it and they’ve never made any money off of it.
You cant make money off of it, you can only make money from it. The problem is that it is essentially a free advertising service. If you want to get your home sold, you need to offer up everything you have and then hope for the best. Right now, straight line marketing has become the new way to sell houses. You can only buy with it, not sell, and the only way to sell a home is to get it sold.
Its a clever marketing tactic to get you to pay attention to what you’re selling, but it is ineffective. The best way to sell a home is to offer your existing property for sale for less than the one you have and then offer a comparable one up for sale. You can then point out how much the two house are worth to get your prospective buyer to consider the other one. The first part of this is also the hardest part.
You can point out flaws in your existing home, but you have to do it in a way that makes your prospective buyer see it differently than the one he already owns. For example, you can point out that the carpet and paint are peeling, but that may make him question why he should spend money on a new home when he only has the one.
It’s like that line from “The Shawshank Redemption” about how the first person to see your house would have to see an actual picture of it. If they can’t actually see it, they’ll go with the one you’ve described.
This is where I want to give you a quick review. Straight line marketing is the kind of marketing that comes from the salesperson who is just handing over a piece of paper without reading it, and the buyer who is just reading it without really understanding what it is they’re signing up for. The one thing all this marketing doesn’t do is actually deliver what it says on the tin. Sales speak to people in a way that is not easily understood.