Every Thursday, I attend the shopper marketing summit in San Diego to learn and network with thousands of local retailers. This year, I’ll be sharing my experience with retailers, local industry members, and the audience.
I’m a small business owner, entrepreneur, and former Google employee. I’ve worked at Google as well as other places on the sales side, including my current position at eClairs.com. My goal is to help small business owners like you find more customers and grow your business.
I’m very excited that I will have the opportunity to attend the Shopper Marketing Summit and be a session speaker. I think this is one of the best business conferences I’ve ever attended. It’s also one of the most helpful conferences I’ve ever attended, because I’ve learned a ton of great tricks from the sales team and industry experts.
The Sales Summit is run by a small group of sales professionals who meet once a year to share their knowledge, tips and tricks. There are sales pros, sales managers, sales trainers, sales executives, etc. to talk to. And they don’t stop there. They take their time to teach you how to use certain tools and techniques so you can grow your business. The first thing they teach you is how to use the right product mix and marketing plan.
The first thing you need to know is that marketing isnt your favorite part of your job. People love to talk about their latest purchase, or how they’re planning on buying something else. However, you’re not really doing that if you don’t have a great marketing plan. Marketing is where you get to make the most money. Marketing is the single largest source of your product’s success.
In this case, its marketing products that are not your own. You need to find a partner who can help you create and market your own brand and products and then sell them.
The most important part of any marketing plan. This is the part where you get to take advantage of your unique situation. You get to develop a brand that will stand the test of time. It allows you to have a company that will be around for a long time. You can start slowly, without building it up and selling it to the world.
I’ll be the first to admit that I’ve been in this situation before, but my experience was not exactly positive. In the early 2000s, I ran a small marketing and sales company called MediaWeb. I sold a few products to clients and then had to sell them to someone else, so I was able to start off with relatively small marketing budgets.
A few months later, I was on a plane to Denver to attend a big marketing conference. I was so excited to be in the city and not have to deal with the hassle of doing sales calls and marketing, that I forgot to pack my laptop. I ended up in a hotel room about an hour later in tears. The conference was so full of self-proclaimed experts that I couldn’t even ask for any help.
It turns out that the marketing industry has a bit of a problem with the term “expert.” We have a tendency to want to think of ourselves as experts on everything, and then we tend to think that we’re the experts when we’re not. This was especially noticeable in the marketing world, because marketing consultants in the past tended to want to be experts on marketing, and then they would get really passionate about marketing.