Marketing is so much more than the way you show up and put on a great show. It is truly a life-long journey.
I feel like this is how most of our marketers feel, because we spend a ton of time and money getting to know who we’re working with and what they want. We also spend a ton of time and money building our brand. We’ve spent so much time and money building our brands and businesses, we forget that marketing is a life-long journey.
One of the best marketing lessons I learned was to never let a client outgrow their brand/business. For example, I was a designer for over seven years. I always thought I was an architect-designer. When I started to build my own company, I was so excited to share my designs with the world. I never allowed it to grow past its initial value. I needed to learn that no matter how big or successful your business is, you always have room for growth.
I have to say that I love the term “reunion marketing.” As someone who took most of my projects from inception to completion, I can appreciate the value of making sure that the client is happy. I also have to say that in the last few years I have learned an awful lot about marketing at work.
So, I think that it’s important to understand the concept of how to market your ideas to your clients. For example, I have a client who just started a company and I was asked to create a logo for the company. I had no idea what they wanted it to look like or how to even begin to market it. I was told, “we want a logo based on the color of the ocean.
When I think of the value of making sure that your client is happy I think of the value of having a good client. When I think of the value of making sure your clients are happy I think of the value of having a great relationship with your clients. When I think of the value of making sure your clients are happy I think of the value of having an awesome client.
Ok, good. I got that. But the point is, we were promised a logo that would be based on the color of the ocean. So is that ok? Yeah, that’s fine. It’s not like we’re trying to sell the ocean, it’s just an accurate representation of what it looks like in the real world. But we’re not supposed to use it as a logo.
For the most part, we all know what the ocean looks like. The idea that we were supposed to use it as a logo, as a branding element, was pretty sneaky. And because we were expecting something more, we got it. I think that the fact that the logo was designed to look like a surfboard, or the color of the ocean, gave the game a much better feel than the actual ocean itself. So I think it’s okay to use a logo as a branding element.
I have to think about this and talk about it some more. Because I think it’s really important. A logo is a branding element. They’re not used as logos in the same way that a logo is used in the real world. In the real world, a logo is an element that is attached to something else. In the real world, a logo is always used to represent a brand.
A brand is an expression of something, an idea, a company, a personality, or some other entity. In the context of digital marketing, you can use logos as a branding element to represent your brand, or you can use them as a way to communicate your brand and you as an individual.