I moved from New York City to the East Coast on a whim. When I moved here, I wasn’t sure whether I’d like San Francisco or not.
Thats why you see so many people struggling to find jobs in this city; in addition to the great weather and the incredible food, you also need to do things like go to the gym, eat healthfully, and exercise. The fact of the matter is, you cant do all that without networking and connections. Not all jobs are created equal, but there are some that are much more lucrative than others.
At least in tech, I believe the majority of startups that fail are due to poor social media advertising. It’s not just that your job is poorly advertised, it’s that youre working with people who dont know the other side of the story.
I agree, but my point is that its not just bad marketing that leads to failure. There are lots of ways that poor marketing can contribute to failure.
In the restaurant industry, its easy to look at the restaurant website and think, “My restaurant is gonna be a hit.” Its not just that people are going to love it. My restaurant is just going to be a hit because I did a good job marketing it. However, if I had only done a bad job marketing it, I wouldn’t have gotten the exposure I needed to make it a success.
Marketing is one of the biggest components in any business and it is why so many people end up in business for the wrong reasons. With that said, just because a restaurant gets a good review, that doesn’t mean that its going to be a great one. In fact, if you don’t have a good marketing plan and don’t have a clear path to getting customers, you are never going to get very far.
The first thing you need to do is get a clear idea of what your target market is and what they want. There are a number of ways you can accomplish this.
One way to figure that out is by listening to what your customers are saying. If you ask them what they want or what they would like, you can gain a good idea of what your target market wants. Another way is to ask them for the exact words they use when they talk about their food. A third way is to look for what they like in others. One of the easiest ways to do this is by watching how you are being talked about.
If you want to know what people like, you should ask them what they think of the way you are doing your job. If you have a good product, you can ask why customers are buying it. If you have a bad product, you can ask why they aren’t. Another way to figure this out is to ask the people who are selling your product what they think of your marketing efforts.
One way to be a good marketer and be a good person, that I’ve found to work is to ask what people think of you.