It’s a simple concept, but one that’s proven to be incredibly useful in marketing to a variety of audiences. Purpose driven marketing is a combination of purpose, messaging, and tactics that can help you get results and grow your business.
Purpose driven marketing is a tactic that I’ve seen a lot of people use. The technique involves using your company’s name to identify a particular need, and then identifying a set of people who can meet that need. It’s then important that you position your brand in a way that resonates with that audience.
If you are a small business owner, this is something that could make life easier. If you run a web hosting account or a video game company, this is how you might use it. Think of it like a public relations agency.
Ive never been a big fan of purpose driven marketing myself, but I feel like it is something that can be very effective in the right circumstances. Many companies use this sort of marketing because they are finding that people are looking to buy products from them. In fact, a recent Nielsen study found that purpose driven marketing was the most effective marketing tactic they studied and that it was the one that got the most traffic.
In a similar study with the same group of people, we found that the biggest traffic was coming from search engines. We also found that they weren’t even that interested in what companies were selling. They mostly just wanted to see what the “look and feel” of the website was like which they found to be much more informative and interesting than a detailed sales pitch.
Purpose driven marketing is all about making sure that the person is actually paying attention to what you’re selling. If you’re selling your website as a home-based business, the best sales pitch is going to be the website itself. If you’re selling an apartment, the best sales pitch is going to be the apartment itself. Even if you’re selling a car, the best sales pitch is going to be the car itself.
Purpose driven marketing is a much newer concept, but it can be done. For example, consider that in the very early days of Google, people were selling websites, but the idea was that you had to be able to explain yourself in a one-to-one conversation. If youre selling a house, the best sales pitch is going to be the house itself. Even if youre selling a car, the best sales pitch is going to be the car itself.
It’s also important to remember that there’s no such thing as a “good” purpose driven marketing pitch. There might be a sales pitch that is successful for its purpose (in which case, that would be the best pitch) but fails for its delivery (the best sales pitch). In other words, your sales pitch should be about your product, not about you.
This is why we are always surprised when we come across a sales pitch that is not about its purpose. Most sales people make a lot of mistakes when trying to sell a product. They sell a product because they think they can get customers to buy it, even if they don’t think its the best product theyve ever produced. They sell a product because they want to win the next contest.
In the end, your purpose is not about the product. It’s about creating a company that is better than all of the others. A company that makes money, makes a profit, and is profitable.