Product marketing engineer. I work in product development as a consultant at a major global marketing firm.
Product marketing engineers manage the marketing strategies of top brand-name products. They often have a major role in the marketing plans of new and upcoming products. They also have to coordinate the business strategies of the company.
A product marketing engineer doesn’t just have to make sure the marketing strategy works, they also have to make sure the product itself is great. Product marketing engineers have to make sure that the marketing strategy is consistent with the product and makes it appealing to consumers. In fact, they have to make sure that the product is just as good as the marketing strategy.
It’s a very tough job, especially with the rising popularity of social media. One of the top most things that most marketing engineers have to do is to make sure that their company is on the cutting edge of the latest social media. Every time you can find yourself in a situation where you have to reach out to people who have less than 10 followers (or maybe even less than 5), you’re doing a good job. And the more successful you are, the more social media you can reach.
As a newbie, I had a very hard time finding the information that I needed to make sure my social media strategy was up to snuff. And if I would have stumbled upon this article, it would have been very helpful. It’s basically a simple but effective checklist that any marketing engineer should have in his or her head.
I do, and it’s a great list to have around. But what I found most frustrating is that some companies are still struggling with this and are stuck in a very bad and confusing situation. If you are a brand leader, who has a huge fan base (in the millions), but you do not have the resources to reach these millions of people, then it’s not a good idea to rely on social media for your marketing efforts.
This is very easy to say. But the reality is that brands can’t afford to be on social media all the time. They only have so much money and attention to spread out across all the channels.
The problem is that, in order to reach these millions of people, you are going to have to spend a lot of money on advertising. And the problem is that, instead of spending money on the marketing campaign, your marketing budget is going to go towards social media. This is very easy for the head of marketing to say because this is a problem that can be fixed. All he has to do is invest in some real and effective social media marketing campaigns.
As it turns out, effective social media marketing campaigns are actually quite easy because they’re just a matter of spending time in social media. So, instead of spending a few hundred bucks on a marketing campaign, you can spend a few hundred dollars in social media, and once you do, you’ll have an effective marketing campaign that will do wonders for your direct-response sales.
Marketing campaigns are a great way to get your name in front of the right people at the right time. The problem is that social media is a huge place with a huge amount of competition. It’s like a jungle. You’ve got to know your way around and figure out what people are talking about on social media before you can get a sales lead. But the best way to get a sales lead is to be in the same room as them.