We are used to marketers, sales people, and other intermediaries being the only ones that have to deal with the details and intricacies of the business. I’m sure if you read my previous blog posts, you know the importance of having a marketing professional that you trust and can communicate with.
In fact, I think the reason many business owners use these intermediaries is because they are used to. In the case of new businesses, these intermediaries are often the only way that they can get their name out there. Because they are used to communicating with others who have been in the business for a while, they are often more comfortable with the way things are. They understand what is and is not possible, and thus they are able to negotiate better deals.
I think that marketing intermediaries are great for any business. They are the ones that can find out what the big players in the field are doing and how they are doing it. They can negotiate and make deals so that they can get their name out there to the masses. They are the ones that have the experience and knowledge and are used to being in the business and are used to communicating with others who have been in the business for a long time.
But marketing intermediaries do more than just get your name out there. They also have the experience of negotiating with some of the biggest names in the business, and they have an intimate knowledge of what you will do. They even have their own website and a social media presence that they use to interact with the masses. Many people think that they are just like social media sites like Facebook and Twitter. They think they are just like websites that allow you to advertise, but they are not.
Marketing intermediaries, like other marketing intermediaries, have a huge network of connections that they can tap into to get their message to the masses. Most of them will make you an offer that your marketer can take advantage of. This is why many of our clients prefer to contact their client’s marketing intermediaries directly.
These intermediaries are the guys who take time out of their busy schedules to help their clients do marketing. Most of the time they aren’t even aware that they’re marketing intermediaries. They are just selling you something that has a huge impact on your business.
Most of the time this can work really well. But there are other times where it can be a bad idea. Take the example of your marketing intermediary. You might think he’s an asset because he gives you access to your internal corporate network. But most of the time he’s just a conduit for your marketing message… and a big one at that.
Like I said, marketing intermediaries are essentially sales representatives, but they act as if they are selling something rather than selling to you. They are most definitely selling but the message they are selling to you is irrelevant to your situation. The message they are selling to you is something you should already know and you should be able to figure out on your own.
A good way to know what to do. When you first see a marketing intermediary, act like you are the customer and your needs, wants and wants are the same as theirs. Tell them exactly what you want done, then ask for a discount. Remember that they are not selling you anything. You are the customer and they are your sales rep.
A good way to tell a marketing intermediary that you don’t want their product is to ask for a discount. When you are a customer, you should be able to figure out that they are not selling you anything and you should be able to figure out your needs, wants and wants are the same as theirs.