I first met this brand of “orange” marketing in the early 2000s (my first job in advertising) when I was working in the Boston Herald’s local newsroom. I noticed that, especially for ad campaigns that were focused on local topics, the agency that had their hand in the campaign, the local advertisers, gave a lot of attention to the color orange.
Orange is actually a color that was not even a color until about 15 years ago. That’s how long it took for the term “orange” to be applied to these specific oranges. Until then, orange was a color that was used in other colors. The orange that we use today was actually developed from a red orange.
So, how did orange get its name? Well, it’s a color that is made by mixing two other colors together. And since red and orange are both made by mixing red and yellow, you’d think that mixing orange and yellow would produce orange, right? Well, no. And orange was originally named after the orange fruit, but it has been used to refer to all orange fruits for a while.
And since orange is a fruit, it’s not just a color, it’s an orange fruit. The whole meaning of orange is the fruit is bright, and orange is the fruit that has a hint of purple. So orange was actually used for some advertising, to get the public to associate orange with something positive.
Not necessarily, in fact. Orange was originally used for some marketing work, and since it was so bright, it was used to attract attention and to make a statement. That’s why the color orange was originally named, but the phrase “orange marketing” was later applied to it.
Because you can see the orange fruit, it became a symbol of wealth, power, and success, so orange marketing is a common use of the color orange today.
And that’s where the term “orange marketing” gets it’s name from, because it was originally used to attract attention. It was originally a common tool for advertising, and in fact the first orange ad was made in 1866, by a company called R.L. Polk & Co. to promote the orange squash, later used as a color on the packaging of many brands. It doesn’t get much more orange-coloured than the orange squash and the marketing for orange squash.
But the name stuck, because the ad was successful, and orange squash became a common ingredient in a variety of other products. So oranges continued to attract attention for a long time. And now, we have a new word for it, like the new word “orange marketing” for advertising.
There’s even a brand called “Orange squash”, that has grown into a number of products, including orange squash chips, orange squash chips in a cream sauce, and even orange squash crackers. But the real new word in this case is marketing. When I saw the name of the brand that R.L. Polk amp Co. was using to market their product, I thought, “Who on earth would buy this? It’s the same thing that the orange squash was originally called.
Marketing is the art of selling things to people, and the process of selling things in and of itself is marketing. The process of marketing anything to people is the art of advertising. The difference is that advertising is about the things you are selling. Marketing is about the people you are marketing to.