You know when you go to the store and see a new brand that catches your eye? Well, that brand is now in store. Or perhaps you have seen it on the shelf but didn’t buy it because you were like, “I’m not sure I want to buy that.” Well, now you know it’s on the shelf. And that’s all there is to it. In my opinion, this is a big deal.
Just like every other store I have shopped at, you are basically putting your brand as an item on the shelf. It is a great way of establishing a new brand and introducing a new product to your customers, and in my opinion, this is a good thing.
I am not convinced. Branding is not about being on the shelf of the grocery store. Branding is about establishing a brand with established customers, as opposed to trying to establish a brand with new customers. I think the best way to establish a brand is, first, by having a store in your town, and then, by making it your own. This is exactly what Eye is doing by putting its logo on the shelf. This is not a bad thing at all.
The problem is that Eye’s logo is also on the shelf, and while people are not buying Eye’s stuff, they are buying it on the shelf, so it doesn’t help Eye’s brand. To me, this means you’ve got to put your logo on the shelf. There is no way you can put the same logo on the shelf as you did on the store shelf because the logos are different.
The point is that most businesses don’t have a consistent logo. I use several different logos in my own business. Also, every time I open a new business, I have to deal with a lot of logos. People get confused by all the different logos and think “Well, I know this store sells this and that. I can put my logo on the shelf so I can sell something that belongs to me.
Even in the world of consumer goods, there are still companies that don’t have a consistent logo. For example, if I am going to take a picture of a certain product, I find it easiest to take the same picture on both the store shelf and on the shelf in the store. But if I am going to take a picture of the same product at two separate locations, I need to be sure that I am taking the same picture and not two different pictures.
If you’ve ever shopped online, it’s quite possible you’ve noticed these kinds of problems. The online “shopping cart” has a fixed number of items that it displays. In other words, no matter how many products you have it doesn’t display an item you didn’t order and you’re stuck with it.
Its not just at stores though, as the number of items on the store shelf is also fixed, so you can only get a fixed number of items at any given time. (Which is why they call it “on shelf” marketing). The same is true in online stores, and if you dont order everything, youll get a message saying “please wait.
If you do everything you can to get everything you want, youll be able to get a lot of things you dont want. Which is why you dont go to the grocery store and fill up your cart and then ask for things you dont want. Instead, you go to the checkout, ask for what you want, and then wait for your food to be placed in your cart. Youll be glad you did that.
In online stores, the same thing applies. If you dont buy anything, youll get a message telling you that there is nothing available and that you will have to wait.