marketing chapter 3 quizlet

book, old, surreal @ Pixabay

The following questions are from a chapter of the book “Marketing for the Start-Up.” You can find them in the text at the end of the book.


The first step to starting your own business is to discover the people you need to reach. Identifying these people is a difficult and time-consuming task. The Internet and social media have made it easier, but it still requires careful thought and diligence to make the most of the information that you find.

I know it’s tempting to start your business by making the most of the stuff the Internet and social media have to offer, but the more you get into the details of marketing and selling, the more you’re going to learn about self-awareness, what really matters to you, and how to communicate with people.

I think this is one of those things that you need to be open to for a while before you start thinking about marketing. There are a fair amount of things that we can learn now, but it takes time to really understand what we know.

marketing is one of those really broad topics and there is no one-size-fits-all answer. Everyone has different things they want and need in their marketing. To some, I mean, just getting people to do their job and stuff like that. To others, it’s more about making sure they feel appreciated and motivated. To others, it’s about making sure they love what they do. These are all things you have to keep in mind as you start to think about marketing yourself.

This is a whole new level of marketing and is what we’ll be focusing on in this third and final chapter of the 3-part marketing quizlet. After all, marketing is what we do in the first place. But just because you know that doesn’t always mean you can go all-in on marketing. For example, I have a client who is a well-known TV personality.

Yes, you. You know that TV personality I mentioned earlier. So she decides to have a marketing strategy. In her words, she wants to turn the TV into a full-fledged marketing tool. And at first she was completely clueless about what that meant or how to use it. But in the end she did it.

To be honest, with the amount of free-thinking companies you have in your life, you don’t always have to make the right decision. In fact, there are a lot of things you could do at any given time that would be beneficial.

Marketing is a really interesting thing to do. There are a lot of ways you can do it, but at the end of the day, the important thing is to be open-minded and to take the time to look at what you can do. If you’re unsure of what you’re doing, just ask a question and don’t be afraid to look stupid or even worse, ask a question you know you shouldn’t have.


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