The healthcare marketing industry is constantly trying to get more and more people to think of themselves as healthcare consumers. Their goal is to convince people that healthcare, if they have it, is the best medicine, and that they have to have it. Because of this, they are continuously trying to convince people that they are important and that healthcare is a good investment.
I don’t necessarily agree with this assessment. I think marketing efforts should be aimed at making people think of themselves as healthcare consumers. And, yes, you should have a healthcare policy if you’re planning on becoming an insurance provider. But marketing efforts should also be aimed at getting people to be more aware of the healthcare industry and how it works so they can make decisions to get the most out of it.
Legato Health is a healthcare insurance company based in Austin, Texas, and has been around since 2006. They got their start with a single-page website that featured a small ad and a single page, and their marketing effort has been pretty limited to that initial effort. But in recent years they have expanded into the healthcare industry and they’re now offering a variety of plans that are not tied to insurance plans or other insurance companies.
Legato Health is quite possibly the best idea there is for marketing healthcare with a small budget. And it sure beats the competition because it does so in-line with the way health care is supposed to be marketed.
But I do worry that legato is just taking a big risk because if they succeed they could potentially be sued, especially if they start offering plans with too big of an deductible or other types of “premiums.” The industry is already saturated with insurance plans that will pay the first-dollar amount and then the percentage of a patient’s deductible.
Sure, I think legato is a good idea. But I also think that, being a small company, they may not be able to afford it. You can find a lot of information on legato’s website and you can read about it in the news. And you can find plenty of reviews to support your decision. But I think it’s pretty easy to go wrong when you’re being asked to spend $20,000 to $50,000 per employee.
I have a friend who is trying to find a job in healthcare marketing. His company, Legato, is asking for a lot of money. They are asking for a lot of people to be hired. If they get the 20,000/50,000, they will have to pay out the employees health insurance. So they are going to have to pay the employees insurance out of their own pocket.
Legato is a healthcare marketing company. They are looking for healthcare marketing professionals to help them make some money. They are going to get a great deal of money for each employee. Sounds like they have a lot of money to throw around. However, they are not using any of it to hire someone. Their CEO is hoping a few hundred bucks will help them hire someone.
I can’t get over how legato marketing sounds like it is about using a bunch of money to hire someone to help them pay out someone else’s health insurance.
Marketing company is the same thing. The company is looking for marketing professionals to help them make some money. They are going to get a great deal of money for each employee. Sounds like they have a lot of money to throw around. However, they are not using any of it to hire someone. Their CEO is hoping a few hundred bucks will help them hire someone.