A good friend of mine put the term “jmo marketing” in quotes. She said “jmo marketing” was the word that came to mind when I was talking about marketing for my company in a recent Facebook Live video. In short, jmo marketing is how marketing works for you.
I think I speak for most marketers when I say I love jmo marketing. It is a fun way to look at marketing, because it is easy to think and does not require any specialized knowledge. The term jmo marketing is a great way to describe this practice of marketing that is all about how you choose to approach a marketing project. You make the decisions about how you approach marketing, so you have control over it. You are not just putting ideas in a box.
The jmo marketing process is actually a lot like an interview, except there is no interview and the interview is all about you. You are choosing to be interviewed, and then you are making a decision about whether to interview someone, what they want to discuss, whether to let them do it in private. It is then up to you to decide whether you should do it in public or not, or how you should do it.
It is always good to get feedback from people who are actually doing the marketing for you. If you don’t like what you have to say, you can always try another jmo person. Of course, this is not to say that jmo marketing is a bad thing, just that it is not as glamorous and dramatic as a public interview.
So let’s say you are interviewing with someone who works for a certain company, and you’re really nervous. The only way to stop your nerves is to tell your interviewer that you are nervous. If you do this, then he is really gonna believe you. But what if you tell him something he doesnt want to hear? What if he tells you to go fuck yourself? Now, that would be extremely bad.
Jmo marketing is probably not the best way to handle your interview question. But if you do it, you might just get an A+! The reason I bring this up is because a lot of companies have their interviews with recruiters over email. I have seen some recruiters who are so nervous they can barely type their words, so they use canned responses instead.
I always feel bad whenever I see someone who tells me to go fuck myself. It’s almost like they hate the people they’re interviewing. To make matters worse, I’ll usually also tell them to fuck off (which of course they don’t want to hear).
I know that I am preaching to the choir here, but I still feel bad when I see recruiters who are so nervous they can’t type. Like I said, its almost like they hate the people they are interviewing. I feel like there is a subtle but constant push to make recruiters hate the people they are interviewing.
I think it comes from a very real fear of rejection. We are all on a constant hunt to make a connection with another human being. We have no choice but to be persistent and creative to try and find that connection. To many of us it will feel like a form of self-sabotage. To others it will feel like a way to take control of their lives. We think about it in the same way as we do about dating.
The problem is that the people you are trying to recruit have a similar set of values and expectations. They are also willing to invest significant time and energy in learning your business, but they do not have the same drive to make a connection. At times we feel like we are being used as a pawn in a game of chess. It’s like a game where everyone has a piece, but if you lose your pawn your opponent gets to keep yours.