This quizlet contains questions that I have asked to a few people in the past and some questions that I have asked with the intention of giving them a bit more insight into how integrated marketing communications (IMC) works.
IMC encompasses all of the marketing and communications activities that go into a company’s PR and advertising. They range from direct to indirect media buys, to social media marketing, to customer referral programs, to the development and management of customer service. I have never seen a question on IMC go unasked.
IMC is a great way to get an edge on the competition as it is a very competitive space. We all see competitors who are doing great things and we all wish we could be a part of that. IMC allows companies to do things that are beyond their scope but is much more than just an advertising tool. In fact, I feel like I am being called upon to tell the world how integrated marketing communications work.
IMC is basically a marketing strategy that is based on understanding who the customer is, what they want, and how they want to be reached. It is one of the most important aspects of any company and it is not something that is necessarily taught in marketing classes. Instead it is something that should be learned by the company’s employees in their job description. IMC is one of the ways that companies can leverage their resources to build relationships with customers and help them develop their own personal brand.
We’re talking about marketing strategy here. You can take the IMC quiz or take a class on how to do it. The thing is that IMC is a big topic with many sub-questions. So the more you know about it, the more you can answer the questions. So if you want to know what IMC is, or what the quiz is, or why it’s important, then take the IMC class.
I’ve actually been doing this for quite some time now and just stumbled across it because I was looking for some kind of online course for the iPhone. This is the first time I’ve actually done the IMC class, and honestly it turned out much faster than I expected. The class is taught by a web-developer and focuses on creating a site that is both visually appealing and also integrates with the company’s marketing communications.
I have to admit I was a little apprehensive about taking the class. For one, I was worried this would be a little too much like a class I would take with another web-developer. For another, I was a little afraid I would be getting lost in the weeds and not fully learning what was going on. But here’s the thing: I really did learn quite a bit.
A lot of integrated marketing communication classes tend to focus on creating a website that sells the product itself. In a class like that, you would be creating something that is a little more like a brochure than a blog. But the thing I got most out of the class was that it helped me understand how to create both a brochure and a blog.
This is probably no surprise, but I like to call integrated marketing communications courses “quizlets.” This is an example of a quizlet that I created for a class last year called “Integrated Marketing Communications.” The idea was to create something that was more similar to a quiz, than a self-study course at all. The quizlet was actually based on an actual study guide that I created for another class.
Basically, what this quizlet is doing is breaking up the course into two distinct parts. The first part is all about what you do during the course. Once you know how to create a brochure, the second part is all about how to write, edit, and publish your blog. I did a lot of research into how to create a blog, and so did the class. My own blog has been on the web since 1998, but I really only started blogging about two years ago.