The age of social media and the Internet has made it easier than ever to get your company, product, or service in front of millions of people. It’s no longer a question of who has the most money or the best marketing team, but rather who can gain organic reach.
Unfortunately, this has forced a lot of companies to spend an obscene amount of money that is best spent elsewhere.
The sad thing is, most talented marketers don’t have enough reach to spread their brand effectively and have very little influence.
But, there are ways to help those that don’t have access to the right sources, such as guest posting. The reason it works is because it can be used as a source of quality traffic in exchange for exposure and links back to your content. There are many advantages to guest posting; however, guest posting also has its disadvantages. To avoid wasting money on low-value guest posts, companies should be aware of these disadvantages before writing an article.
1. Your content won’t be seen by new people who are currently searching for your services:
There’s a reason that marketing blogs consistently rank in the top 10 search engines when someone is looking for your brand or services. First off, they have a lot of quality and high-quality content, secondly, they’re often cited or linked to by other bloggers (known as guest blogging) which adds credibility to their blog and thirdly, their readers tend to be more influential than average internet users.
2. It’s very common for blogs to charge you a lot of money to post:
Unlike Facebook or Twitter, most blogs don’t offer cheap advertising or guest posting. It’s usually best to find a blog that already has an established audience and is willing to feature your content for free in exchange for a link back to your page. Some bloggers may have their own offers or deals, but it’s best not to spend too much on one article because you want it seen by as many people as possible.
3. The quality of the traffic from the blog depends on Google:
Google is constantly making updates and changes in an attempt to filter out spammy links. They do this by making new guidelines to help prevent spam and some of these updates include algorithms that determine if a link is useful. If they decide a link is low-quality, it’s very likely that their algorithm will be applied to make sure the same thing doesn’t happen again. It’s best to keep in mind that Google has the ability to demote your web page quality based on guest posts as well.
4. Going through with it may not be worthwhile:
Most bloggers charge $500-$1000 for a guest post, which means the return on investment is very low. In most cases, you’re not going to gain thousands or even hundreds of new followers and social shares for free from the blog. If you’re going to spend money on a guest post, make sure the blog has an established audience and is willing to help you spread your content in exchange for a link back to your site.
5. It takes a long time:
In some cases, it could take months or even years before someone notices and shares your content. But if the content is excellent, then it’s totally worth the effort as well as any expenses associated with it.