We’ve all had these moments. I remember when I had an idea for a new marketing campaign for a clients and when I read their website’s description, I was sure this was what was going to be a major hit. I had the idea and I had it down before I even sat down with the client. The whole thing was so perfect, I wanted to run to the office and run screaming.
And then I got there and I realized the client has no idea what they want to do with their corporate website. It seems like it should be easy because everyone does it. But there are a lot of things to consider here.
First, the client’s website should be completely unique from the rest of the company. If you’re going to do this, the client should come up with a name that’s not going to be used anywhere else. So the client’s website should be “The Executive Marketing Media Inc.” Then we should consider how the website will be marketed.
We don’t want you to think that we just don’t care about your website. In fact, we completely understand that you might want to think of a branding strategy for your website. But we think that you should be thinking about what you want to do with your website from the very beginning, rather than after you have finished designing it. Because even if you want to change it up a little bit, we wouldn’t want you to think that we wouldn’t be able to support your new website.
So marketing a website is definitely one strategy that you should consider. But, like many other things that companies do, you should be more specific about what you are trying to accomplish than the website itself. This is because we are all different and when you are marketing a website, you should make sure it reflects you and not what someone else wants you to do.
Marketing is definitely an art and you would be crazy to think that your website is going to be successful without some good marketing. There are many things that you should consider including the content, website structure, logo, colors, etc. But in general, you should focus on the website itself. Because that is what will help people use your site the most.
It can’t be stressed enough that you need to talk to your website’s business owners to see if they’re open to marketing. Even if they say “no” it is still a good idea to take advantage of any marketing opportunities you get. But if they say “yes” then it is a good idea to take advantage of those opportunities, too.
That is a great point. I can’t talk about marketing without mentioning the importance of a website’s look and design. You should look at your website (and any other website) with a critical eye rather than just focusing on the aesthetics (I don’t care what your website looks like, just make it awesome). Even so, the beauty of a website is that it is actually the product itself that people are searching for.
Your website should be your best friend. And it should be the best friend you’ve ever had. It should be the best friend you’ve ever created. It should be the best friend you’ve ever made. It should be the best friend you’ve ever created.
And while we’re here, the beauty of a website is that it is actually the product itself that people are searching for. The more people searching for your product, the more they’re getting it. Your product is what people are searching for, but it’s the website that people actually use to find your product.