Every time I think of marketing, I think of how much of a pain it is. It is almost like a full-time job and you end up spending a lot of time wondering how to make it less painful.
Marketing is a huge source of pain, especially for startups. Because almost every startup has to deal with a different form of marketing, it can be a bit confusing for all involved. I know I wish I didn’t have to deal with it every day.
Marketing and sales are two forms of marketing. It’s common to hear salespeople or marketers say, “We sell to people.” And then someone will tell me they sell to people.
The truth is that marketing is not the same thing as selling. Marketing is about communication, about getting people to hear what you have to say. While salespeople can sell, they can’t communicate. That is why salespeople are usually only doing one form of marketing.
The problem is that marketing is a sales term that focuses on how people perceive what you do and what you have to say, whereas sales is about actual money. There is no way around that fact. The only real way to sell anything is to sell the product. So, marketing is not about marketing, and sales is not about selling. Those words are used interchangeably in marketing departments. In sales it is more about selling the product.
There is a reason why salespeople usually only do one form of marketing. It’s because everyone likes to talk about how cool or good or cool something is. It’s a great way to sell yourself. It’s an opportunity to show off how good you are and how much you’re worth.
Of course, in marketing and sales, things are different. In sales, you know your product inside and out. You know the strengths and weaknesses of your product and the strengths and weaknesses of your competitors. You also know your customer. They know you. They know your price and your quality. They know you as well as you know yourself. You know what your customers need and what you can provide for them. In marketing, you don’t know your competitors or your customers.
In marketing, your product is your business. It is the product that is the value for the customer. In sales, your business is the product that is the value for your customer. The value for the customer is what you sell to them. It is the promise you make to them.
Marketing and sales are very similar, but the difference is that marketing is about your product and sales are about your customer. Sales and marketing are completely different things, but in essence, they are the same. In marketing, you focus on getting your product to the customer. In sales, you focus on getting what you can for your customer. The key difference is that in marketing, you make the promise to your customer, and that is what you sell to them.
One of the big questions consumers ask themselves when contemplating buying a new product is, “Can this be used for a new purpose?” Marketing (aka sales) makes this happen for you by making it clear that what you’re selling is something you can use to make your customer happy and make them more likely to buy from you. In marketing, the promise is to the customer, “I’d recommend this product to my friends and family.