Business Blogging 101: How to Write A Widely-Read, Engaging Piece

    Business Blogging
    laptop, workstaion, office @ Pixabay

    What is a blog? A blog is really just another way of saying “a web log of articles and commentary relating to one particular subject.” In other words, it’s a place on the internet that contains posts about one thing. Blogs are becoming more and more popular because they allow writers to speak candidly about their interests, their passions, or other things that they feel strongly about. Most bloggers write on topics related to personal interests or career goals.

    Business blogging is a great way to build your business and professional network while building credibility. If you’re interested in business blogging, there are a few things that you should know about writing blog posts to maximize the effectiveness of your content.

    How to Write Blog Posts That Get Read

    You may be one of those people that likes to write more than you like to read. You can dip in and out of a book pretty quickly, but writing a book takes time and patience. Blogging is the same way. You can share your ideas with the world one sentence at a time but it will take time for some people to find and read them, as well as for you to build up an audience.

    on’t despair. It takes hard work and persistence to write blog posts that get read, but once you find your stride it will become one of your favorite parts of your business. If you’re just starting out, though, it can be a little intimidating. You may be worried about falling flat on your face. The good news is that if you can write a simple email, you can write a business blog post!

    Avoid using “I” too often

    It’s okay to talk about yourself from time to time, but make sure your posts aren’t just about you. Keep the focus on your business – or the business of the company you are writing for. If you come across as an outsider, people will read less and less of what you have to say as time goes by. Always remember that your primary audience is not yourself it’s people who do not know very much about what it is that you do. You can’t make people care about what you do if they don’t know you or your company.

    Be consistent in your posts

    It’s tempting to write one long post and then never think about writing it again. But one of the most important things about business blogging is consistency over time. If you promise to blog about a topic each day, put a reminder on your phone and stick to it. If you say that you’ll blog for two weeks, stick to it for two weeks. If you write a post every other week, try writing two per week at first, and then increase the frequency when it fits in with your schedule better than once a month.

    The more consistent you are about writing your blog posts, the more people will come to expect them from you. They’ll know that if they check your blog on Thursday after lunch, they’ll find an interesting post there. And for a business blogger, consistency leads to success. It builds your brand and your audience of followers and fans.

    Always keep it short (and interesting)

    If you find yourself writing a novel every time you sit down to write a blog post, shorten it up! Nobody wants to read something that goes on forever, not even the author! One to two thousand words is normally a good rule of thumb for business blogging.

    While you are editing, make sure that every sentence is trying to move the message forward. There’s nothing worse than reading a paragraph that feels like it’s dragging on forever. Don’t just look for an easy way out; always try to find a better way of saying what you want to say and be as concise as possible as you do it.

    Don’t give too much away!

    You can give away a lot of what you want people to know in your blog post, but not everything. Most people will read your business blog posts if they really want to but some will just skip right over them because they don’t have any interest in what you wrote before.


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