Advertising and marketing communications is the first thing that came to my mind when I looked at the first ad for the new kitchen I was going to paint. A huge picture of the kitchen, a bright red and blue color scheme, and a big, bold headline on the side.
This is actually a tricky area for me. I’m not used to thinking about advertising and marketing communications in terms of the media. I used to think of it more as the “how” part of marketing communications. In that sense, it really is a set of skills to learn, but it’s also about the emotional content and what kind of content is going to get people to do it.
This is where I think the difference between advertising and marketing communications comes into play. Advertising is about selling. If you want people to buy your product, you have to make a convincing case for why they should buy it. The same is true for marketing communications. People buy your product through a combination of the emotional content and the persuasive content. That’s what makes it successful.
Yes, marketing communications is still a hard, hard, hard, hard thing to do for sure. But the content of it can still be effective because of the emotional component. What makes it effective? Well, if you are talking to a person, you have to convince them they should buy your product. And if you are talking to their boss, you have to convince them they have to buy your product.
The emotional content is what sets marketing communications apart. The persuasive content is the stuff that makes the other content ineffective. You must convince the person buying your product that your product is the best and the most effective.
It makes perfect sense. It works on the subconscious level. But it’s hard work. In the end, the more persuasive content you have to deliver, the more convincing the subconscious will be.
Well, if you’d asked me to do my marketing/publicity for a new online clothing store, I probably wouldn’t have thought I would need to persuade people my brand of clothing is the best, or even the most effective. But when I’m building a new business, I have to think about it in both those contexts. I have to convince the person I’m talking to that my product rocks, and that I can make them money from it.
For a business, advertising is really about convincing people what you want them to buy. And this is where your brand can really make a difference.
Marketing and advertising is one of those areas where marketing and advertising are different skill sets. Whereas marketing is what people do on their own, and it’s the way they communicate with each other about their products, advertising is what people do for a living. It’s how you go out and talk to people about your business, and it’s how you get people to come to your business.
That sounds like a pretty boring job, but marketing and advertising are really complex and can be a challenge, especially if you’re not used to it. But one thing that can help you out is if you know how to talk to people about your business. It’s not as difficult as it sounds.