Experts agree that there’s never been a better time to launch an infographic marketing campaign than right now. With recent collaborations between brands like Nike and Microsoft and the opening of the interactive agency Isobar, it seems our long-awaited infographic era has finally arrived. https://guestbloggingtechnology.com/infographic-marketing/
The infographic is quickly becoming one of the most powerful marketing tools. If your company is struggling with reaching today’s high standards for content, a compelling graphic might be just what you need to get ahead. The infographic has proven to be an effective tool for a variety of different industries, including business, technology, blogging and even academia.
In this guide, we will discuss 10 Things Your Boss Needs To Know About The Infographic Marketing Industry :
1. Infographics are no longer just for telly geeks .
When you were younger, your grandparents probably gave you a poster or two for Christmas or birthdays. Maybe you even had a little wall-hanging paper to decorate your closet . The infographics from those days weren’t fancy and they didn’t teach anything particularly useful. They were just simple illustrations and sketches that looked nice. But now, the graphics have evolved past their grandma-approved origins. They’ve grown into an industry of their own.
2. What is an Infographic?
The infographic is typically a large graphic image with information or data that has been collected and organized in a creative way, often in chart form. It is intended to be used as a design template with topical information such as statistics, maps, graphs, or photographs to present information in an interesting and creative manner. The goal of the infographic is to allow readers to quickly extract raw data in a simple format that is easy to understand at a glance.
3. The infographic is used by design agencies and marketers everywhere
Our grandparents used to hang posters in their bedrooms and on the walls of their closets, but that’s no longer the case. Unless you’re really into interior design or lifestyle trends, chances are you don’t have much space for artwork.
That’s why we have Quartz, The Telegraph or Decorista . These sites are dedicated to bringing us all the things we need to know about how to craft our house into a perfect living environment. They do this by posting beautiful infographics that make the boring tasks easier to deal with.
4. Infographics can be tailored to any niche or interest
As the infographic has evolved from a simple poster to a full-blown phenomenon , it is now possible to tailor infographics to any niche or subject you could possibly imagine . When it comes to creating your own, you can choose from a variety of formats.
You can choose the type of graphic and the level of difficulty to create, whether you prefer vector mockups over vector graphics or if you prefer hand-drawn illustrations over automated vector graphics . You can also choose from a variety of infographic styles and templates depending on what you are trying to achieve.
5. Infographics can be fully automated or hand-drawn
You have the choice of whether or not to use an automated template for your infographic. This service offers you the ability to create infographics with fully automated figures, data and layouts in just a few minutes . Alternatively, you may choose to hand-draw and color your own graphic with special skills or software like Illustrator or Inkscape . The choice is up to you.
6. Infographics may be used for dozens of different purposes
The infographic has long been a tool for academia, but businesses have finally started to catch on and realize that there are many benefits to using this type of marketing tool. This means that if you’re in charge of marketing at your business, you might want to think about making more room in your budget for promoting this format.
7. The infographic is ideal for creating content quickly
One of the best things about the infographic is that you can use it to create content easily. You don’t need to spend a lot of time explaining what an infographic is, or where you got the data, or some other such information . The graphic itself does all of that.
All you have to do is focus on the content and plan out how to present it in a visually appealing way. Once you’ve finished with your graphics, it’s time for impression marketing . The infographic can be fully automated with pre-made templates and layouts or you can hand draw your own.
8. Infographics are more popular than ever
According to the infographic marketing agency Shapes , the infographic has ” gone mainstream .” This means that the trend is no longer just for design geeks. In fact, infographics have reached a new level of popularity thanks to the likes of BuzzFeed, Upworthy, Quartz and The Guardian .
These sites have been able to gain a large amount of internet traffic thanks to these exciting and compelling graphics. If you had a site like BuzzFeed back in the day, it would be hard to understand how any industry could exist without an infographic!
9. The infographic is the one marketing tool that works for both big and small businesses
You don’t need to be a large corporation to benefit from infographics. In fact, companies of all sizes can benefit from infographics. They are known to be one of the best tools out there when it comes to gaining traffic and drawing people in, as everyone loves looking at pretty pictures.
And it’s not just about attracting visitors to your site either. Infographics have also been proven to work very well in building trust within customer bases and even increase brand loyalty . That’s why they’re so popular among organizations of all sizes.
10. The infographic is one of the best ways to get a message out there
One of the biggest reasons businesses are banking on infographics is the ability to gain traction in any market. While many marketing agencies recommend a consistent message across all of your digital channels , Infographics have been proven to be one of the most effective methods available for building a consistent, unified image across your entire customer base. This can be especially important if you have a national or international presence.